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عمومی::
واحد کسبوکار استراتژیک
Little and the 1960 Boston Consulting Group matrices all assess the competitive position and attractiveness of the company's strategic business units but use different perspectives and measures.
This is notably the case of the Boston Consulting Group's matrix, which assesses the value and competitive position of the company's strategic business units.
This process should provide the company with factual information as to the intrinsic value of each of its strategic business units (SBUs)- sometimes called product/market domains-and suggest development choices relative to this value.
� "Analysers": This group combines stability in their strategic business units, with the ability to exploit opportunities "with proven potential" provided by prospectors.
As shown in Fig. 3.13, the ADL matrix proposes a static portrait of the strategic business units.
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